(1) E-shop: business promotes own brand by selling itsgoods/services online: www.sony.co.uk; www.ukecigstore.com
(2) E-supermarket: business primarily sells groceries fromothers, but may also sell own brands: waiyeehong.com; asda.com;tesco.com; ocado.com
(3) E-mall: a collection of e-shops, different brands sellproducts under one name (the mall): emall.me; emall.karangkraf.com;Amazon.com; johnlewis.com; houseoffraser.co.uk; groupon.com 254 U.Doloto and Y.-H. Chen-Burger (4) E-wholesaler: serves B2B market,buyer must have membership to purchase goods: Costco.com;mxwholesale.co.uk; davidssales.co.uk; hktdc.com
(5) E-hubs: brings together a large number of buyers and sellersunder one virtual roof to assist information sharing and/ortrading, typically serves B2B markets: e-steel.com.sg;PlasticsNet.com; TradeOut.com; W3C.com; o.info
(6) 3rd party marketing and sales channel: a company providesonline marketplaces
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