Situation Analysis Nike Provide Answers Question Company Swot Analysis Industry Analysis C Q34246731

1. Situation Analysis for Nike
   1. Provide answers to the question “Where are we now as acompany?”
      1. SWOT Analysis
      2. Industry Analysis
      3. Competitor Analysis
      4. Company Analysis
      5. Customer Analysis/Customer Characteristics

It’s for a 5 year period. As a reminder, amarketing plan is a road map for the marketing activities of thecompany for a specified future time period.

Expert Answer

i) SWOT Analysis
Strength
– It is a global brand and no.1 shoe maker
– Nike has the joint venture with Apple’s IPod in continuedinnovation
– It has strong distribution channels
– It has strong position over its minimal long term debt
– Has innovative shoe design which enable consumer to design theirown shoe online
– It has