A single-country marketing strategy addresses which of thefollowing pairs of fundamental issues?
A.
Assessing direct competitors and indirect competitors
B.
Choosing a target market and developing a marketing mix
C.
Advertising and public relations
D.
Segmentation and targeting
E.
Deciding between standardization and adaptation
Expert Answer
The correct option is
Choosing a target market and developing a marketing mix.
In a single-country marketing strategy it becomes difficult todeveloping a marketing mix. Along with it choosing a target marketis again a difficulty. This is because targeting al the customersare not possible and targeting a segment becomes very narrow andprofitability is affected. Further developing price, product,promotions also become difficult.