Service MGT
In your words, describe the difference between reactive serviceand anticipatory service. Think of an example of anticipatoryservice and explain it. (For example, Enterprise Rent-A-Car usesanticipatory service as a lead distinguishing factor in theirbusiness model because they offer pick-up and delivery as a leadservice factor, knowing that many of their market users wouldn’tneed to rent-a-car if they could get to the rental agency,DUH.—That might be a no-brainer, but can you think of an exampleof anticipatory service either real or proposed?
Expert Answer
Anticipatory service can be defined as theapproach in which the organizations have a proactive method ofdealing with the customers
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