Select an industrial product or service of your choice.Any industrial offering. For this project, write a selling andcommunications strategy plan for a specific target prospect worthpursuing. Provide a compelling rationale for targeting theparticular organization involved. Finally, develop someleave-behind literature for the prospect. When you approach thiswork, be sure to overcome serious objections and criticisms basedon internal and external constraints, as well as contingencies,that may be raised by your management. Demonstrate that you haveconsidered and evaluated a variety of strategic sellingalternatives and have selected the most favorablechoice.
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