Some say advertisers’ main task is to transfer meaning from theculture to the brand. Explain what this means. How do advertiserscreate or leverage cultural forces, images or icons to promote abrand? Cite at least two advertisement examples , not in the text,demonstrating this concept. Incorporate the images into yourresponses (at least one must be a paid print ad; i.e., not, orexample, a promotional image or message from a brand’s ownwebsite).
Expert Answer
The advertiser associates and relates its product /services to aculture closely associated with its origin or history of usage. Bydoing so, the advertiser tries to influence the followers of
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