Review the Brand identity (Physique) of Adidas. And determine ifany aspect of the ´´Physique´´of adidas should be changed.
Expert Answer
ADIDAS- With a Tagline of “Impossible is Nothing” adidas is thebiggest spostswear manufacturer in Europe and one of the biggest inthe world. Adidas core products are footwear, clothing andaccessories.
Their Core values include:
Performance, Passion, Integrity and Diversity.
Adidas has perfect Brand identity (Physique), bascially when wetalk about brand identity it is the message what a brand conveys toit’s customer or how a customer distinguishes a uniqueproduct(brand) between various products available in the market.Adidas has a unique symbol of 3 stripes that they use
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