Relationships Add Value Ability Establish Build Manage Relationships Key Sales Success Q34199160

How do relationships add​ value? Why is the ability to​establish, build, and manage relationships a key to sales​success?

Expert Answer

Buying decisions made by theconsumers are made emotionally. This has been proven again andagain through various scientific studies. Logical models help reachthe decision premises but ultimately human emotions are what lead.Relationships help the emotion of the consumers to approach sales.Note carefully that relationships are not directed to sell someproduct and services at the first place. Instead, the seller isinterested in solving the problems of the consumer on a long-termbasis. This makes sure that instead of pitching for sales everytime at