Red Bull Uses Social Media Extensively Promote Edgy Brand Image According Case Seems Littl Q34207864

Red Bull uses social mediaextensively to promote its edgy brand image, but according to thecase, it seems to do very little on social media to communicateinformation about its actual product. Based on this observation,which element of the 4E framework seems least important to RedBull?

Multiple Choice

1. education

2. excitement

3. engagement

4. elaboration

5. extremity

Expert Answer

Correct answer is option 1. education

Read bull has often associated with extreme sports. This helpedthem in engaging with the target segment as an exciting experience.In crating its brand image, it acts more like a media company. Butit never features any of its product in the many social mediahandle