Question text
A traditional business plan
Select one or more:
a. is detailed and comprehensive.
b. examines the marketing plan from a limited perspective.
c. eliminates marketing analysis.
d. requires that you use all sections of a business plantemplate.
Expert Answer
(a) and (d) are correct.
(b) and (c) cannot be correct because the traditional businessplan itself has a section called ‘Marketing Plan’ which elaboratesthe marketing strategy in great detail.