Producer Alcoholic Beverages Produces Four Different Brands Beer Blackstar Bluestar Grande Q34210204

A producer of alcoholic beverages produces four different brandsof beer: BlackStar, BlueStar, Grandeur, and Holmes. BlackStar is astandard brew, while BlueStar has a low alcohol content. Grandeuris low in calories, and Holmes has a high alcohol content. In thiscase, the manufacturer uses different brand names for each of itsproducts to:

A. associate the image of one product with that of another

B. target specific market segments more efficiently

C. enter a new product class

D. increase consumer brand awareness.

Expert Answer

B. Target specific market segments more efficiently

Different market segments have different needs, tastes andpreferences. To cater to those varied needs, manufacturer usesdifferent brand names