Principles Marketing Discussion Global Implications Marketing Products Services Discuss Cu Q34241639

Principles of Marketing

Discussion

What are the global implications for marketing products orservices? Discuss the cultural factors shaping the global marketingenvironment (discuss at least three of the factors mentioned inthis module).

Expert Answer

Global marketing is more than simply selling a productinternationally. Rather, it includes the whole process of planning,producing, placing, and promoting a company’s products in aworldwide market. Large businesses often have offices in theforeign countries they market to; but with the expansion of theInternet, even small companies can reach customers throughout theworld.

Services characteristics mean they must be marketed somewhatdifferently from other products. Attempts to summarize theseimplications for marketing. These are some