Primary Distinctions Push Versus Pull Marketing Discuss Push Versus Pull Concept Relation Q34247207

What are the primary distinctions between push versus pullmarketing? Discuss the push versus pull concept in relation to theBarilla and Cullinarian cases.

Expert Answer

The difference between the push and pull strategies is consumerorientation.In pull strategy the idea is to create loyal consumerthat attract to product which result of high brand value.In pushstrategy company promote it’s product to consumer via variousactivities.

In barilla case they having huge demand variation by which theyare not keeping there inventory to solve this they came up withjust in time method which is sort of changing push to pull strategybefore this they make batches and send them