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Describe the characteristics of high- and low-context culturesand how these characteristics affect international business.
Expert Answer
- In high context culture, it isexpected that the receiver should know better what they areconversing during the communication process (with less codedinformation) whereas in low context culture, the information isdelivered as it is. In high context culture, the importance givento the more deeper relationship among individuals and tend to workin groups. Whereas in low context culture prefer to work alone andmore focused on productive work. In the high context culture, thereward system
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