Pestel Framework Porter S Five Forces Marriott Strategic Grouping Industry Q34252095

Pestel framework and porter’s five forces of Marriott andstrategic grouping of the industry.

Expert Answer

Political Factors That Could Affect Marriott

The major political factors that could affect Marriott are thedanger of terrorism, international relations and the politicalclimate in popular tourist destinations. The biggest threat here isa terrorist attack or a military conflict that could disruptinternational air travel or frighten people away fromtraveling.

Examples of such events include the downing of MalaysianAirlines Flight MH17 by a missile in July 2014, which was firedfrom the Ukraine,[4] and the September 11 attacks in 2001.Increased international tensions and the rise of aggressive newterrorist organizations such as