Organization S Perspective Marketing Important Organization Understand Importance Marketin Q34272624

From an organization’s perspective, what is Marketing? And whyis it important for an organization to understand the importance ofMarketing?

Expert Answer

Marketing is a set of activities,institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers,clients, partners, mid society at large. As far as the definitionof marketing is concerned, marketing can be defined in both socialand managerial terms. From an organizational perspective, it is the”Art of selling”. The organizational definition is concerned aboutknowing and understanding the customers by the firms so well thatthe products and services fit their needs themselves resulting insuperfluous selling opportunities. So, understanding