Organization Ensure Language Communication Aligned Desired Change Within Organization Impo Q34283602

How does an organization ensure that the language ofcommunication is aligned with the desired change within theorganization? What are the important considerations that anorganization needs to consider in communicating a changeinitiative? Does the communication and language need to differ forinternal versus external audiences?

Expert Answer

In particular, there are four questions that need to beconsidered when organization needs to initiate a change:

1. Why do we need to change, and why now? What are theimperatives driving this change? Why is the previous strategy nolonger good enough? Where on the P&L are we feeling, oranticipating, pain? Are you sure you want X to change,even
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