Much Written Need Implementation Enterprise Level Systems Management Customer Suppliers Pa Q34250148

Much has been written about the need for, and implementation of,enterprise-level systems for the management of customer, suppliers,and partners as part of an effective business strategy. (see p.22-25 in Peppard & Ward) These discussions tend to take thetraditional viewpoint of an organization that has those systems. Asindustrial engineers, we need to potentially look at a much broadersystems perspective. We have to recognize that our customers viewus as a supplier, so our Customer Relationship Management (CRM)system overlaps their Supply Chain Management (SCM) systems. Oursuppliers see us as their customer, so our SCM system overlapstheir CRM systems. Given this broader perspective, CRM

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