Course Solutions Uncategorized Might Marketer Use Tool Vals Learn Factors Influence Particular Groups Consumers Vals Surv Q34218544

Might Marketer Use Tool Vals Learn Factors Influence Particular Groups Consumers Vals Surv Q34218544

June 27, 2024June 27, 2024| adminadmin| 0 Comment| 6:24 pm
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  1. How might a marketer use a tool, such as VALS to learn moreabout the factors that influence particular groups ofconsumers?
  2. The VALS survey also has been developed for consumers indifferent countries. Why is it important to tailor a market survey,such as this one, to consumers of different cultures?

Expert Answer

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  1. The VALS survey is a type of marketing technique used by theorganizations or the marketing department in order to get a clearpicture of the taste and preferences of the customers of everyregion.

The VALS survey also enables the marketers/company to designtheir products

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