Measurable Objective Chipotle Short Term Long Term 10k Q34237504

What are the Measurable objective of Chipotle. Short term andlong term (from 10k)

Expert Answer

Short term objectives:

• To become a culturally relevant & engaging brand.
• To modernize the restaurant experience to be more enjoyable forthe customers.
• To focus in enhancing the company’s economic model.
• Torun great restaurants with great hospitality.

Long term objective:

Chipotle expects to double its business which will generaterevenue of around $10 billion.

The company plans to grow the business by leveraging itsstrengths of great tasting, classically-cooked food made from realingredients, its compelling value proposition, strong newrestaurant unit economics, and an efficient digitized second makeline. By modernizing and digitizing restaurants, customers willhave easier access