Marketing Play Key Role Organizations Strategic Planning Q34241651

how does marketing play a key role in an organizations strategicplanning?

Expert Answer

Marketing plays a key role in organizational strategic planningby maintaining and developing a strategic fit between the goals aswell as capabilities of the company and the changing marketopportunity as well.

Marketing offers a guiding philosophy which suggests that thestrategy of company should b a building a profitable relationshipswith important groups of customers. The marketing gives input tothe strategic planners in identifying the opportunities in themarket. This is done by analyzing the potential of the firm to takeadvantage. The marketing designs strategies in order to reach theunits objectives when it