Marketing Challenges Opportunities Businesses Confronted Today Q34233788

What are some of the marketing challenges and opportunitieswhich businesses are confronted with today?

Expert Answer

Ans: Through the Internet and related technologies, people cannow interact in direct and surprisingly personal ways with largegroups of others, from neighbors within a local community to peopleacross the world. With communication technologies such as e-mail,blogs, Web sites, online communities, and online social networks,today’s marketers incorporate interactive approaches that helpbuild targeted, two-way customer relationships. Marketers cancreate deeper consumer involvement and a sense of communitysurrounding a brand, making a brand a meaningful part of consumers’conversations and lives. However, while new communication toolscreate relationship-building opportunities for marketers,