List Two Major Advantages Disadvantages Internal Department Conduct Organization S Public Q34243648

List two major advantages and disadvantages of having aninternal department conduct an organization’s public relationsfunction. Then, contrast the internal department with two majoradvantages and disadvantages of retaining an outside counselingfirm to handle public relations.

Expert Answer

Internal PR Team:

Advantages –

• It is not costly and helps company to save money
• The internal team are much more aware about the situation andit becomes easy to work with them

Disadvantages –

• The internal team may not have experience to handle differentscenarios that come up
• The company needs to invest time in hiring a person who is anexpert in PR and also involves cost

External PR Team:

Advantages –

• The external consultant
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