Linkage Consumer Behavior Marketing Q34217043

: What is the linkage between consumer behavior andmarketing

Expert Answer

Companies use marketing to promote and sell their products orservices, and consumer behavior is how consumers act and respond inthe retail environment. In order for a company to create a strongmarketing campaign, it is important to understand how and to whatthe consumer will respond. This relationship between marketing andconsumer behavior involves studies, focus groups, psychologicalanalyses and other methods of studying the market for a particularproduct or service.

Understanding consumer behavior is critical for marketing anyproduct or service successfully. When a company can understand whypeople buy what they buy and the reasons