JC Penney has faced an identity crisis in recent years. Selectthe optimal generic strategy for JC Penney to pursue so the companyachieves sustainable competitive advantage. Support your selectionwith researched sources. Include the generic strategy you haveselected in the subject field of your initial post.
Debate the pros and cons of each of the generic strategies withyour classmates to determine the best generic strategy for JCPenney to pursue. You will know their selection from their subjectline.
Should JC Penney pursue a different generic strategy for thedifferent markets it competes in? What are the strategicimplications of changing its strategy?
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