Impact Influence Local Customs Engaging Business Internationally Q34211305

What is the impact or influence that local customs have whenengaging in business internationally?

Expert Answer

The local customs have great impact on the buying behavior ofthe customers and the companies that are engaged in internationalbusiness should understand the local customs to do businesssuccessfully. The customer need for the product depends upon thelocal customs and if the product features or marketing strategiesare against the local customs the customers may not accept the sameand the product may fail in the particular market. The productfeatures as well as the marketing strategies should be designedaccording to the culture and local customs of the people