Identify Key Strategic Issues Ipca Laboratories Limited Key Strategic Issues Dr Reddy S La Q34282843

Identify the key strategic issues of the IPCA laboratorieslimited

key strategic issues of Dr. Reddy’s Laboratories

key strategic issues of Sun Pharmaceutical Industries Ltd.

Expert Answer

IPCA Labs

IPCA Labs is one of the largest pharmaceutical manufacturer andsupplier with a dominant presence in the anti-malaria segment witha wide network of wholesalers, sales and marketing personnel anddoctors. However, some key strategic issues it faces could besummarized as follows –

• No means or plans to maintain the current market share,competition is getting intense which would have a significantimpact on the growth and market share
• Brand Building exercise is minimal and focus has always been onpromotional activities.
• Fluctuations in the
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