Grapefruit Juice Trends in the industry • Describe the trends inthe industry. Try to be specific for your chosen category ofbeverage. (Grapefruit Juice). Project future growth rate and why doyou think this segment has potential for future growth. Strategicposition • Choose one strategic position for example: (Branding)and discuss why you believe this would be the best position foryour Grapefruit Juice company. • Explain the approach to be used toimplement this position to stand out from similar products.Distribution • Provide an overview of the Grape fruit Juicecompany’s distribution channels • Explain how the product willreach the end users. Provide the rationale
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