Given the consumer research-related problem and summarized keypoints below, evaluate secondary data and information related tothe problem. Cigna Health Insurance is the designatedcompany.
Health Insurance is an extremely important requirement for everybut the global penetration of health insurance remains a measly6.3% (Source EY data) The remedy to increase penetration lies inthe consumer . The earlier a consumer decides to invest in healthinsurance ,the more beneficial it is for the service provider. Theconsumer research problem that we are looking at here what willmake the consumer classify health insurance as a required need .Asper Maslow’s hierarchy of needs health insurance would be termed
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