General Electric Launched Ecomagination Imagine Build Innovative Solutions Today S Environ Q34235195

General Electric launched Ecomagination to “imagine and buildinnovative solutions to today’s environmental challenges whiledriving economic growth.” GE uses knowledge and the resources ofdifferent functional areas to create and market dozens of greenproducts for customers. What type of strategy is Ecomagination:corporate, strategic business unit, or marketing? GE uses itsknowledge of design and manufacturing from different departments todevelop green products. Is this a strength, weakness, threat, oropportunity?

Expert Answer

Ecomagination is a corporate strategy of GE as it focuses onboth profits as well as the corporate social responsibility andsustainability aspect of green products to the customers.

It is a strength of GE as it