Ford’s Drive To Be A Global Car Company
Since it started in 1903, the Ford Motor Company has grown toemploy more than 338,000 workers and market its products in over200 countries. Ford has more than 10,500 dealers worldwide andholds a 13% market share of the world car market. It became clearthat one of the world’s oldest automakers also planned to becomethe largest when Alex Trotman became Chairman and CEO of Ford in1993. Trotman initiated Ford 2000, a program that consolidated theNorth American and European operations and created a globalmanagement team that would eliminate duplication, initiate the bestpractices, and use common components
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