Which of the following statements is true of marketing?
– Most aspects of marketing take place behind the curtain of anorganization, out of the general public’s sight.
– Marketing departments “own” an organization’s marketinginitiative.
– Marketing is no more inherently unethical than other businessareas.
– Unlike most other key areas of business, marketing as a fieldis not visible by nature. Marketing is all about advertising andselling.
An offering today is considered to be the _____ in the marketingmix
product
policy
promotion
price
place
Expert Answer
Answer 1: Option B
Exply: The marketing department of the firm owns the marketinginitiative.
Answer 2: Option A
Explanation: An offering in the marketing is called as Productor service.