Which of the following products is an example of alow-involvement purchase?
Mercedes-Benz automobile
buying a share in NetJets
buying a membership into a local country club
a vacation to Europe
Colgate toothpaste
Expert Answer
Colgate Toothpaste
Low involvement purchases those which do not require extensiverationalising and analysis of the consequences of the purchase dueto the decision being erroneous as the risk involved in case of thedecision being wrong is minimal. These purchases are mostly regularbasis and almost become habitual with minimal involvement ofanalysis while making a decision. high involvement purchases on theother hand are not ones which are made on a regular basis butmostly are long-term decisions
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