Which of the following best defines competitive advantage?
A.
Using comparison advertising to create a negative image for yourcompetitors
B.
Having more investment capital than the competitors
C.
Always being the low-price leader
D.
Having a more efficient distribution system than thecompetitors
E.
Creating more perceived value for customers than the competitorsdo
Expert Answer
A competitive advantage is an advantage over competitors gainedby offering consumers greater value. Hence the correct option is e.creating more perceived value for customers than the competitorsdo
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