Find Product Product Category Apply Positioning Matrix Follows Competitor Analysis Quality Q34232358

1. Find a product or product category to apply thepositioning matrix as follows:
   1. A competitor analysis
   2. The quality-price choices
   3. The promotion-distribution alternatives, includingquality and price in the analysis
   4. An overall evaluation of alternatives, similar to theexample shown in Figure 5.17.

Expert Answer

Answer: We will do all the analysis on Coca Cola as aproduct.

1. Competitor Analysis:

Porter’s Five Forces-

Industry Competitor: Coke Vs Pepsi

Barriers to entry

• Both Coke and Pepsi have use bottle to serve the drink and havetheir own agreements to provide them bottles.
• Both of them have Million of Dollars to spend on Marketing,Promotion and Advertising.
• Both the brands are their in market for very long term and
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