Find Product Product Category Apply Positioning Matrix Follows Competitor Analysis Quality Q34221919

1. Find a product or product category to apply the positioningmatrix as follows:
   1. A competitor analysis
   2. The quality-price choices
   3. The promotion-distribution alternatives, including quality andprice in the analysis
   4. An overall evaluation of alternatives, similar to the exampleshown in Figure 5.17.
2. Write a positioning statement for yourself to convince yourfavorite company to hire you, taking into account:
   1. The target segment in which you are competing
   2. Your merits the potential employer should appreciate
   3. Your superior abilities (unique selling proposition orcompetitive advantages)

In Figure 5.17, we see that many brands may be classified inthose extreme upper-left and lower-right cells; the combinationsthat we’re claiming are optimal and the

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