Explain why it is important for an organization to formulate aproduct marketing strategy that includes cash flow and incomeprojections. Discuss potential issues that a business can encounterif the marketing team has not adequately researched and constructedmarketing strategies. Provide an example to illustrate your ideas.In replies to peers, discuss whether you agree or disagree with theideas presented.
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Expert Answer
A well laid marketing strategy with cash flow projections willhelp the managers to set up milestones in terms of financial gains/ spends and will help them to maintain the balance between theincoming and
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