Explain how analytics are applied throughout the customerlifecycle.
Expert Answer
Analytics play a major role during the entire lifecycle of thecustomer. It starts with the study of demographics that the companyundertakes in order to understand the market, it’s viability andits purchase ability. Once that is established, the data regardingpotential customers as well as current customers is created. Thisis when the data is divided in order to make better use of theprocess of differentiation. For current customers, their data suchas purchase, interaction, inquiry, customer service interaction aswell as through mediums such as surveys and forms are utilized.There is also data collected after
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