Emotional Branding Important Key Effective Communications Something Think Develop Imc Camp Q34260775

emotional branding is an important key toeffective communications – this is something to think about as youdevelop your IMC Campaigns – and the bigger question is howwill we persuade the target audience?

Expert Answer

Emotional appeal is a persuasionmethod used to create emotional feedback or response from thetarget audience. Emotional appeals are often used to manipulate anaudience into making an emotional decision or giving an emotionalresponse. Emotional appeal is more prevalent in advertising but canalso be used in courtrooms, churches, schools etc. Emotional appealis used to boost the effectiveness of an argument since it’s verypersuasive and this makes it a