Discussion Questions Think M Commerce Applications Starbucks App Used Choose Application F Q34251390

Discussion Questions:

Think of a m-commerce applications that Starbucks apphave used. Why did you choose the application and what factorsinfluenced their choice?

Expert Answer

The factors that favoured Starbucks to use a mobile applicationincludes:

1. Data collection- Starbucks through its mobile application cangather the data of its current and potential customer base. Thisbig data can help Starbucks with what, where and when different setof customers buy their buy coffee and their preferences. Based onthese preferences, the app will recommend new products (and treats)thatcustomers might be interested in trying.
2. Target marketing- It helps Starbucks suggest new products toits users and helps the company send personalized offers
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