Discuss the strategy hierarchy with its threelevels/elements and how the organization can achieve strategicalignment and seamless integration among the different levels.Also, discuss the four questions that the planners have to answerwith much greater specificity at the marketing level. What marketsdo we serve with what products? What types of relationships do weform, and with whom? What level of investment will be required, andhow will we locate and allocate the needed resources? What are thedetailed objectives and action plans?
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