Discuss the role of tele vision and electronic devices and itsinfluences on millennials and the new Generation Z
segment of the market?
Expert Answer
The newer generations like Millennials and Gen Z, have beenbrought up seeing the technological revolution which has greatlyaffected the communication and sharing of information amongthemselves and interacting with their external world. They are asizeable market with around 25% of the total US population. Theyare tech savvy, and rely on technology for many of their day to daychores. Many of them have started earning and are now form targetmarket for a number of businesses.
This generation has grown watching TV
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