Detail Explain Choose Popular Event Sponsors Building Brand Equity Sponsorship Integrating Q34193611

Detail and explain

Choose a popular event. Who sponsors it? How are they buildingbrand equity with their sponsorship? Are they integrating thesponsorship with other marketing communications?

Expert Answer

I choose the event Olympic Games which is sponsored byCoca-Cola. Coca-Cola has been supporting Olympic Games in variousmeans since 1928.

This sponsorship of Coca Cola helps in building brand equity infollowing ways –

• Olympic Games is a very popular event, all over the worldpeople watches it and when they see the name of Coca Colaassociated with it tends to gain popularity as well.
• Coca Cola displays their product banners in stadiums whichmakes people aware about the brand
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