Describe External Internals Factors Affect Product Marketing Identify Positive Well Negati Q34312500

describe how external and internals factors affect productmarketing. Identify some positive as well as some negative aspectof how external and internal affect marketing.

Expert Answer

Internal factors of an organisation include resources (financial resources, human capital), technological capability,focus on research and innovation, strategic intent of themanagement, organisation’s culture and its guiding principles,customer focus etc. The product marketing strategy depends on theintent of its think tank, as to how effectively they identify theirtarget customers and their needs to position the right product atthe right price to meet their expectations, and how well thestrategy is implemented on the ground level by its human