As demonstrated by the actions and orientations of former CEOHerb Kelleher and current CEO Gary C. Kelly, SWA management is notconducted from behind a desk. What management method was used byboth CEOs to keep them in the loop on SWA business operations andto monitor progress? Provide details as to this management method,and evaluate this method from your personal perceptions. Was thisan effective management practice at SWA? Could it be in otherbusinesses? Be complete in your analysis. (Text: Crafting &Executing Strategy, 2018 – Thompson, Peteraf)
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