Demand in business markets is often…
stable – fewer fluctuations than consumer goods
elastic – small price changes lead to giant changes indemand
solitary – a single service or product
joint – matched to other services or products
If an advertisement were to highlight a consumer’s necessity tohave cowboy/cowgirl boots…it could be said that they used whichsegmenting base.
needs
attitudinal
behavioral
shoe size
Wal-Mart has become the leading discount retailer in the UnitedStates by focusing on satisfying customer’s needs and wants whilealso employing a philosophy of being a good corporate citizen bypartnering with their local communities. This philosophy is bestdescribed by:
Market orientation
Societal orientation
Production orientation
Sales orientation
I am considering buying a new
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