To what degree would you characterize Given’s development of thecamera pill as “science-push” versus “demand-pull”?
Expert Answer
The camera pill illustrates the fact that many innovations arenot strictly science-push or demand-pull, but rather are a moreiterative combination of the two. When Scapa approached Iddan aboutthe problem of viewing the small bowel, that represented demandpull. However, at that time science had not really yielded asolution that was apparent to Iddan. Later, however, developmentsin optics technology and charge-coupled devices suggested apossible solution to Iddan (just as the availability of miniaturespy cameras did for Swain’s team); thus science revealed a newpotential response to an
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