We defined marketing as, “the art and science of getting peopleto spend their money on your product rather than the other guy’s,and be happy that they did so.” Do you think that’s true? Does someWizard of Oz person-behind-the-curtain get you to buy something bymanipulating you through the 7 Ps? And is “manipulate” the rightword for us to use? Which one of the Ps gets you to purchase – agreat price? Superior product no matter what the cost? Or are youinfluenced by a cool promotion? Give an example of a product andwhy you bought/buy it. Be specific in referring to the
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