Define Smerf Market Attractive Market Tourism Industry Explain Q34235505

Define the SMERF market. Is it an attractive market for thetourism industry? Explain.

Expert Answer

The SMERF market comprise social, military, education, religiousand fraternal meetings. It seems to an attractive market because ofthe following reasons:

1. The market size is huge if explored properly.
2. In any meetings or events these group size is quite high. Hencethe revenue generated in each meetings is a high, a lower marginper person can help achieve a competitive advantage.
3. Such groups have frequent periodic assemblies which is good forprospective business.
4. Economic down turn doesn’t affect this market because,education, military and religious funding tends to increase over aperiod of time.