Considering the history of advertising and brand promotion, weare now undergoing a fundamental change (i.e. , control over thebrand) in the relationship between marketer and consumer,especially owing to digital technology. Describe what this changein brand-consumer relationship means and how it has revolutionizedthe relationship.
Expert Answer
In past, the brand building was mainly focused only on makingthe consumer to buy the products or services which were offered bythe company but due to cut-throat competition and realization ofrelationship with the customer in long-term profitability, there isa shift from sales focus of brand building to relationship orientedbrand building. Now the majority of the companies
PayPal Gateway not configured
PayPal Gateway not configured